Who are we designing for?

A persona is a representation of a type of customer. Personas answer the question, “Who are we designing for?” and they help to align strategy and goals to specific user groups. We live in a multi-channel, multi-device, hyper-connected world where organizations and their constituencies are engaging each other and their favorite enterprises wherever, whenever, and more or less however they wish.

The importance of engaging with user behavior becomes extremely essential. Big Drop enables its clients to tap and tackle some of the most complex solutions imaginable, by building the most intricate user personas. We facilitate enterprises seeking to design and implement outstanding user experiences that anticipate and meet end-user expectations.

As many businesses have learned, even the best ideas go undiscovered if users are unable to adequately understand, navigate, or user it.

Personas can give you real insights into your customers, which helps in designing a better product or service. We realize that personas change over time—and we constantly need to create them, learn from them, share them, and revisit them and offer outstanding user experience.

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